“不可能汉堡2.0”被《时代周刊》评为2019年100项最佳发明之一

原文：https://vegnews.com/2019/11/time-names-impossible-burger-2.0-one-of-the-best-100-inventions-of-2019

注：译文谨供参考。

TIME NAMES IMPOSSIBLE BURGER 2.0 ONE OF THE BEST 100 INVENTIONS OF 2019

“不可能汉堡2.0”被《时代周刊》评为2019年100项最佳发明之一

The newest iteration of the plant-based patty takes top honors on this year’s list of world-changing inventions.

这款最新迭代的植物肉饼产品实至名归，荣登本年度改变世界的最佳发明榜单。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

NOVEMBER 22, 2019

2019年11月22日

Iconic publication TIME unveiled its list of the 100 best inventions in 2019, with the “2.0” version of the plant-based Impossible Burger holding one of the six positions it awarded in the Food & Drink category.

声誉卓著的出版物《时代周刊》（Time）披露了其评定的2019年度100项最佳发明榜单。其中“食品与饮料”类别评出了六项最佳发明，而“2.0”版本的“不可能汉堡”（Impossible Burger）植物肉产品位居其一。

“The classic veggie burger got an upgrade with the Impossible Burger 2.0, an alternative to ground beef that even chars and bleeds, despite being made entirely from plant-based proteins,” TIME writer Jasmine Aguilera describes the Impossible Burger 2.0. “Its makers have capitalized on public desire for a more sustainable burger this year, making headlines for partnering with Burger King and launching their plant-based meat at grocery chains on the East and West Coasts.” 

“这款用来代替碎牛肉的经典素汉堡肉饼已全新升级为‘不可能汉堡2.0’，虽然它是完全由植物蛋白制作的，但也可以用于烧烤，甚至还会‘流血’，”《时代周刊》的撰稿人贾丝明·阿奎莱拉（Jasmine Aguilera）如此描写介绍“不可能汉堡2.0”。“其创造者迎合了今年公众对更具可持续性的汉堡食品渴求，与汉堡王（Burger King）联手密切开展合作，并在美国东西海岸的连锁杂货店推出其植物肉产品，由此频登各大新闻媒体头条。”

In 2016, Impossible Foods launched its first formulation of the Impossible Burger at select upscale restaurants. After gathering intel from 1,500 consumers, the brand launched a “tastier, juicier, and beefier” version of the plant-based burger at the prestigious technology trade show Consumer Electronics Show (CES) in Las Vegas in January—where the Impossible Burger 2.0 was named Top Tech Winner and Best of the Best, by technology trend authorities Digital Trends and Engadget, respectively.

2016年，不可能食品公司（Impossible Food）在选定的一些高档餐厅推出了其研制的首款“不可能汉堡”产品。今年一月份，在拉斯维加斯举行的著名科技贸易展“消费电子产品展”（CES）上，该品牌公司根据以往1,500名消费者的反馈信息，发布了“更美味、更多汁、更像牛肉”的新版植物性汉堡肉饼──通过这次科技贸易展览会，“不可能汉堡2.0”声名远扬，并荣获由两家科技趋势权威机构“数字趋势”（Digital Trends）和“瘾科技”（Engadget）分别授予的“最高科技赢家”（Top Tech Winner）和“技压群雄”（Best of the Best）称号。

The goal of Impossible Foods, as frequently expressed by its CEO Pat O. Brown, is to develop plant-based alternatives to replace all animal-derived foods by 2035.

正如该公司首席执行官（CEO）帕特·布朗（Pat O. Brown）经常提到，不可能食品公司的目标是在2035年前研发能取代所有动物源性食品的各种植物性替代品。