纯素肉类品牌公司“Before the Butcher”业务扩张到300多家商店
原文：https://vegnews.com/2019/12/vegan-meat-brand-before-the-butcher-rolls-out-to-more-than-300-stores
注：译文谨供参考。
VEGAN MEAT BRAND BEFORE THE BUTCHER ROLLS OUT TO MORE THAN 300 STORES
纯素肉类品牌公司“Before the Butcher”业务扩张到300多家商店
The Uncut line of vegan beef burgers, chicken burgers, turkey burgers, and breakfast sausage patties can now be found in Albertsons, Vons, and Pavilions supermarkets.
该公司“Uncut”（“免除切肉”）系列的纯素植物肉产品（牛肉汉堡肉饼、鸡肉汉堡肉饼、火鸡汉堡肉饼和早餐香肠肉饼）现已登陆Albertsons、Vons和Pavilions超市。
by NICOLE AXWORTHY
作者：NICOLE AXWORTHY
DECEMBER 28, 2019
2019年12月28日
California-based vegan brand Before the Butcher recently tripled retail distribution of its Uncut-branded burgers and sausages to more than 320 Albertsons, Vons, and Pavilions supermarkets. In the coming months, the products will also make their way into Mariano’s, Pic ’n Save, Metro Markets, and Copps stores. The Uncut line includes the Burger, Savory Chicken Burger, Roasted Turkey Burger, and Breakfast Sausage Patty.
纯素品牌公司“Before the Butcher”（“领先肉店”）总部位于美国加利福尼亚州（California）。最近该公司将其Uncut品牌的汉堡肉饼和香肠肉饼（纯素植物肉产品）投放到320多家Albertsons、Vons和Pavilions超市，从而使其零售分销渠道扩大三倍。在未来几个月内，这些产品将乘势挺进Mariano’s、Pic ’n Save、Metro Markets和Copps商店。Uncut系列植物肉产品包括Burger（“汉堡肉饼”）、Savory Chicken Burger（“美味鸡肉汉堡肉饼”）、Roasted Turkey Burger（“烤火鸡汉堡肉饼”）、Breakfast Sausage Patty（“早餐香肠肉饼”）。
“Our retail footprint is expanding rapidly because retailers recognize the value of offering a plant-based meat brand with four different choices to suit different consumer tastes and provide menu variety,” Before the Butcher president and founder Danny O’Malley said. “We expect to double retail distribution again over the next few months.”
“我们的零售业务范围得以迅速扩大，是因为零售商们认识到一个包含四种不同产品选择的植物肉品牌的价值所在──满足不同的消费者口味并实现菜单多样化，”Before the Butcher公司总裁兼创始人丹尼·奥马利（Danny O'Malley）说道。“在接下来的几个月里，我们预期（本公司的）零售分销业务量再次翻倍。”
Earlier this year, the company made its small-scale retail debut inside the meat counter at a Yorba Linda, CA Bristol Farms supermarket, followed by 192 Ralphs stores in Southern California as well as Whole Foods Market in Long Beach, CA, 10 Central Market locations in Texas, and 40 Lucky’s Markets in 10 states ranging from Colorado to Florida.
该公司在今年早些时候首次进军零售业渠道，小批量产品率先登陆加州约巴林达市（Yorba Linda）的布里斯托农场超市（Bristol Farms）肉类柜台，随后将产品推广到南加州的192家劳尔夫超市（Ralphs）以及加州长滩市（Long Beach）的全食超市（Whole Foods Market）、德克萨斯州的10家中央超市（Central Market）、十个州（科罗拉多州、佛罗里达州等）的40家幸运超市（Lucky's Market）。
Before the Butcher also provides the foodservice sector with 12 products, including bulk ground meat, chorizo, pulled pork, ground Italian sausage, chicken chunks, and beef tips, along with burgers and sausage patties.
此外，Before the Butcher公司还向餐饮服务业供应12种（纯素植物肉）产品，包括散装的碎肉、口利左香肠（chorizo）（碎肉）、手撕猪肉、意大利香肠碎肉、鸡块和牛肉丁以及汉堡肉饼和香肠肉饼。
