233年英国著名老品牌首次推出纯素香肠卷系列

原文：https://vegnews.com/2019/9/233-year-old-british-brand-debuts-its-first-line-of-vegan-sausage-rolls

注：译文谨供参考。

233-YEAR-OLD BRITISH BRAND DEBUTS ITS FIRST LINE OF VEGAN SAUSAGE ROLLS

233年英国著名老品牌首次推出纯素香肠卷系列

On the heels of Greggs popular [vegan] sausage rolls, UK brand Wall’s Pastry—known for its meat-based products—unveils plant-based sausage rolls in BBQ Jackfruit and Tasty Vegan flavors.

看到Greggs连锁面包店的[纯素]香肠卷大受顾客欢迎，以肉制产品著称的英国品牌Wall’s Pastry紧接着也推出了“BBQ菠萝蜜”（BBQ Jackfruit）和“美味纯素”（Tasty Vegan）两种口味的植物性香肠卷。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

SEPTEMBER 20, 2019

2019年9月20日

British brand Wall’s Pastry—which was established in 1786—recently entered the plant-based industry for the first time with the launch of vegan sausage rolls in snack and “jumbo” formats. Wall’s created two sausage roll flavors: Tasty Vegan (made with a base of mushrooms and oats) and BBQ Jackfruit (made with pulled jackfruit that is seasoned in a hickory smoked barbecue sauce). 

始创于1786年的英国品牌Wall’s Pastry最近也开始进军植物性产业，推出了小吃和“大号”（jumbo）两个规格的纯素香肠卷。该品牌精心设计了两种香肠卷口味：Tasty Vegan（产品材料为蘑菇和燕麦）和BBQ Jackfruit（产品材料为用“山胡桃木烟熏烧烤酱”调味的手撕菠萝蜜）。

“Meat remains at the heart of our business, but times are changing and we believe everyone should be able to enjoy our products, no matter what diet they follow,” Michael Holton, brand manager for Wall’s parent company Addo Food Group, said. 

“肉食仍属于我们的核心业务，但是时代正在改变，我们相信每个人都会喜欢我们的产品，无论他们遵循什么样的饮食方式，”Wall’s母公司Addo食品集团的品牌经理迈克尔·霍尔顿（Michael Holton）说道。

“We have listened to our customers and wanted to offer vegan alternative to our more traditional products. We have therefore spent a lot of time creating the perfect formula for our vegan range, to ensure we brought the best products possible to market—and we think they are worth the wait. We are confident retailers will be able to capitalize on the growing opportunities plant-based alternatives provide, with a product that targets vegans as well as those simply looking to eat less meat.” 

“我们悉心听取了顾客们的意见，并希望为消费者提供我们更多传统产品的纯素替代品。因此我们投入了大量时间，为我们的纯素系列产品打造完美配方，以确保我们把最佳产品带到市场──我们觉得为之付出的时间是值得的。我们坚信，有了这样的产品面向纯素食者以及那些只是想减少吃肉的人，（产品的）零售商们应能够充分利用植物性替代品所带来的日益增加的机会。”

The market for vegan sausage rolls is lucrative as proven by Greggs—a British convenience chain that launched its vegan sausage rolls in January and, by July, reported a 58-percent spike in profits, thanks largely in part to its new vegan products.

正如Greggs连锁店已经证明，纯素香肠卷的市场利润丰厚。Greggs是一家英国的连锁便利店，在今年一月份亦推出了纯素香肠卷，到七月份报告其利润猛增了58%，这主要归功于其新的纯素产品销售。